UX—UI · E-COMMERCE · DESIGN FOR MOBILE & WEB

Transforming Clay into Clicks

OVERVIEW

My team of 3 people (UX/UI students) were presented with a two-week challenge, to create a marketplace for a local store in Berlin. We found a great client that agreed to collaborate with us to create a unique design.

Explore Figma prototype

MY ROLE

UX Research, client meetings, User flow, Brand Identity, Prototype, UI design.

TEAM

3 UX/UI designers in Ironhack Bootcamp Berlin.

TIMELINE

2 weeks - April 2023

THE CHALLENGE

Create a e-commerce that would meet the needs of both our real client and users, by offering the studio’s services and providing a marketplace to sell pieces made in class.

Our client is a pottery studio called Peace out Paradise, it’s a big studio in the middle of Kreuzberg, Berlin.

In 2021, the worldwide pottery market was valued at USD 10.72 billion. It's expected to steadily increase by 3.8% annually from 2022 to 2030. Though exact numbers for online pottery sales aren't accessible, they're likely influenced by this overall growth.

SECONDARY RESEARCH

How might we provide a personalized experience for users looking to purchase handmade ceramic pieces from a local studio?

THE SOLUTION

The E-commerce platform has been carefully designed to align with our clients' brand identity and aesthetic. It goes beyond conventional shopping by not only providing a shopping experience but also highlighting the shop's distinct services and classes.This approach respects the diverse preferences of our customers.

Buyers can discover the artist behind their chosen ceramic pieces and easily enroll in classes to learn the craft themselves, adding more personal touch to their shop experience.

GOING DEEP ON UNDERSTANDING

We started this process by studying our clients, their brand attributes, identity, and values. With these insights, from our client's interview and analysis of direct/indirect competitors we could move on to create something useful.

POP it’s a community focused studio, working on a mindful and social way and during our analysis, we noticed that there are few studios that offer a large space with open studio time and another key takaway is normally studios with e-commerce tend to have only one potter artist.

INTERVIEW

We interviewed 9 users, all of them learning pottery as a hobby or buying ceramic pieces. Our goal was to understand their pain points based on pottery experiences, taking classes or buying customized ceramic pieces from marketplaces.

After users interviews we put the data into the Affinity Diagram to identify the key pain points from all the resources so far.

Following dot voting we focused on these two findings to deliberate a solution.

CRAFTING SOLUTIONS

Once the Site Map and User Flow were established, we translated them from paper to digital wireframes, giving life to the product, or at the very least its initial sign of existence.

We conducted quick usability tests with users using our Mid-Fi prototype to gather early feedback and we received concerns about integrating background pictures with clear text on the homepage.

MOODBOARD & BRAND

To guide our High-Fidelity prototype, we created this Moodboard that incorporated the feeling of colorful tones and bright spaces. This color palette reflects the POP's brand, unique products and helped us maintain a consistent user interface.

HI-FI PROTOTYPE

The final prototype features big&clear photos of the studio, highlighting the new brand colors. It has an intuitive flow that guides users through exploring services, selecting desired pieces in the shop, and identifying each artist behind it. The CTA for classes on the product screen emphasizes that the selected piece were made during the class.